PO.P Magazine
Kids UV Swimwear
Sun protection for little sun rays! The sun is always a welcome sight after a dark and cold winter. Remember to take care since children'...
Kids Summer Clothing Guide
How to dress your children in summer with outfit inspiration from beach to bedtime We’ve put together this handy guide on how to keep...
Sun Safe Tips
The best way to protect all of our little rays of sunshine is to make sure they are not in the sun too long and to try to keep them in th...
Newborn Details
PO.P Babywear features With our newborn collection you can give your baby, or a loved one’s new arrival, the best, comfortable, stylish...
PO.P and thelittleloop
We are committed to always improving our sustainability efforts with the aim to create a better planet for future generations. With this ...
How to Dress Newborn Babies
The PO.P guide to dressing your newborn baby from summer to winter, night to day... Dressing a newborn baby - especially when it’s par...
Denim
It's all in the detail... The fashion world knows and appreciates Swedish denim for adults, now discover it for your kids! Our jeans come...
Introducing PO.P Flexisize: The garments that grow with your child
Growth spurts can happen overnight and suddenly your child’s clothes no longer fit their arms or legs. But what if we could extend the li...
Layers
Making sure your children are dressed for the weather isn’t always easy especially when it’s cold and wet or even snowing outside. Britis...
Rainwear vs Shell
When the skies open up, rain pours down and the earth is transformed into a giant mud puddle – that is of course also when it’s the most ...
About us
Brand Values Ensure kids can play outdoors in any possible weather with our hi tech breathable outerwear We make life easier for familie...
Best Babygrows
All standard necklines are either enveloped or opened with soft press buttons, or even a wrap-around style meaning that nothing has to be...
Winter Dressing Tips For Kids
Are you unsure how to dress your child for winter? In this guide, we’ve collected all our best tips about the childrenswear you need for ...
Outerwear Experts
What makes our outerwear so special? We don’t mess around when it comes to outdoor play. Lightweight, flexible and extra durable in all t...
Autumn Collection 2020
Get inspired with our Autumn catalogue. Full of classic autumn colours that never go out of style, beautiful PO.P prints, super soft orga...
How to Wash Kids Outerwear
Wash functional outer garments If you wash the functional outer garment properly, it will last longer. And drying instructions garments a...
PO.P and Helpforce
We have teamed up with Helpforce, to support families who have children in hospital, kids who are in social care and also kids in disadva...
Swedish Easter
With its long, dark and cold winters, it’s no wonder Swedish people look forward to and revel in their Easter celebrations. It is the fir...
Ski Collection
Our PO.P Ski Collection... The requirements for skiing or snowboarding are different to everyday activities. Your body moves in a differe...
Nursery School
Never let the weather stop outdoor play and learning! Got a little one starting or returning to pre-school or nursery soon? Our designers...
Winter overalls that fit
Parents frequently buy overalls for their children that are too big, hoping to make them last for as long as possible. This results in th...
Our Stores
We want to assure you that in our stores we are strictly following government guidelines to make your PO.P experience the best it can be:...
Winter Dressing Tips
One of the questions that we often get asked is about the best way to dress your baby in the transitional period between winter and sprin...
PO.P Cares
Our fashion isn't fast, because it is made to last Our garments are designed and made with the intention of having a much longer lifespan...