PO.P Magazine

Our Stores

We are sending our love and thinking about all those affected by this COVID19 emergency. Protecting our customers and staff is...

Our Story

Our Ethos

Polarn O. Pyret as we know it now, was established in 1976 in Sweden. We made clothing for famili...

Our Story

History

AN UNEXPECTED START. We actually began in the early 1900's selling a totally different product; condoms! A BRIEF HISTORY: 1939 ‘Pyret’...

Our Story

UK Story

How a beloved Swedish brand came to the UK & Ireland. “I kept choosing that same top, again and again. No matter what we were doing,...

Our Story

Our Name

How do you say your name? Don't worry, you're not alone if you struggle to pronounce our name, it is Swedish after all! We'll break it do...

Our Story

Behind the Stripe

THE STRIPE THAT NEVER FADES “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila Axén, the crea...

Our Story

Mickey Mouse

Disney and PO.P! From as early as the 1930s Mums loved our basic clothes, but by 1976 their fashion-conscious children were missing an im...

Our Story

Reviews

Thanks to our wonderful products and wonderful customers, we have a Trust Pilot rating of Excellent! Thank you to all of our brilliant c...

Our Story

Inspirational Women

GUNILA AXEN - THE DESIGNER OF THE STRIPE. “It seems like it’s always existed. And I have always loved it.” These are the words of Gunila...

Our Story

History Condoms

Our Story