Our fashion isn't fast, because it is made to last

Our garments are designed and made with the intention of having a much longer lifespan than average, reducing the need for excess production. This means less carbon dioxide, less waste, reduced energy and water consumption.

Well-made clothing that can be passed down and reused. Good for the planet and good for your pocket.

Our clothes go round and round just like our planet

We are proud to be transforming the global retail industry...

  • 85% of our range is made of either GOTS, BCI or recycled materials
  • 100% off our swim collection is made using recycled polymid
  • 100% of our Baby collection is made from Organic Cotton
  • We support these practices by paying a little more for our materials

Did you know?

Our recycled polyamide comes from old fishing nets.

Our recycled polyester comes from old “PET” bottles.

Every fleece jacket is made using 13 recycled plastic bottles, that's13 bottles less going in to landfill or our oceans.

Using recycled materials not only helps to preserve the Earth's resources, it also prevents them from ending up in our oceans!

Made in a more
sustainable way

Made to last at
least 3 kids

What about Outerwear?

  • No harmful chemicals
  • Recycled polyester
  • Made to last for at least 3 kids
  • Primaloft instead of down
  • Free repairs service
  • Mulesing free wool
  • Machine washable



Sustainable clothing for all children that's fun to wear, comfy & stands up to all kinds of play...


Since 1976

PO.P began with the aim to bring working families quality clothes that are easy to care for...


Outerwear experts

For over 40 years we have tested our outerwear to ensure it stands up to play & adventure...



One of our main goals is to help protect the environment and be a leader in sustainability...