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BRAND NEW STYLES FOR AUTUMN!

Get ready for a new season with cosy and comfy new favourites that will stand up to a hard day of play!

NEW COLLECTION > 

OUR YEAR-ROUND BESTSELLER!

FAMOUS FLEECE JACKETS > 

WHAT MAKES OUR SHELL JACKET SO SPECIAL?!

DISCOVER SUPER SHELL  > 

MATCHING SETS AND COLOUR CO-ORDS

SHOP MATCHING OUTFITS > 

COMING SOON

SNEAK PEEK: NEW GOODIES ON THEIR WAY

COMING SOON  > 

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QUALITY KIDS CLOTHES, MADE FOR PLAY! DISCOVER THE BEST IN SWEDISH CHILDRENSWEAR

For over 40 years we have specialised in designing and making the best possible clothing for babies and children. Look out for clever clothes that grow with your little one, distinctive colourful prints and patterns, organic cotton clothes that are good for the planet, outstanding Scandinavian outerwear and design features that make life easier for parents!