NEW! MERINOS FOR EVERYDAY WEAR

Our pure merino & our cotton-blend styles are super cosy but more than a base layer. Perfect for autumn play days!

NEW COLLECTION > 

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QUALITY KIDS CLOTHES, MADE FOR PLAY! DISCOVER THE BEST IN SWEDISH CHILDRENSWEAR

For over 40 years we have specialised in designing and making the best possible clothing for babies and children. Look out for clever clothes that grow with your little one, distinctive colourful prints and patterns, organic cotton clothes that are good for the planet, outstanding Scandinavian outerwear and design features that make life easier for parents!