Polarn O. Pyret are experts in baby clothes and know the expectation of parents when purchasing a babygrow. With our babywear there is no need for you to worry about dyes running or fading. Our special dye-lock technology applied to the best quality long fibre organic cotton means that newborn baby clothes stay looking good for the next baby, and the next.

Polarn O. Pyret clothing is renowned for holding a high value in the second hand marketplace, so cost-per-wear value is impressive. This means that even if you don't have a new little one to pass your baby grow on to, passing it on as a baby gift or selling it second hand ensures that your babygrows lifespan will reach its fullest potential.

Polarn O. Pyret newborn cotton clothing (Inc. babygrows) can be washed at 60°C, which reduces the need for multiple washes. This may seem anti-eco but this process is essential for eliminating the bacteria associated with the thrills and spills of a new baby, and comes recommended by The Hygiene Council



Sustainable clothing for all children that's fun to wear, comfy & stands up to all kinds of play...


Since 1976

PO.P began with the aim to bring working families quality clothes that are easy to care for...


Outerwear experts

For over 40 years we have tested our outerwear to ensure it stands up to play & adventure...



One of our main goals is to help protect the environment and be a leader in sustainability...