Clothing for all children that's fun to wear, comfortable & stands up to play in any weather.

Polarn O. Pyret as we know it now, was established in 1976 in Sweden.

We made clothing for families that was designed to be handed down time & time again. Over 45 years later and this still stands true today.

85% of our collection is made from sustainable materials and every garment made to last at least 3 children, if not many more.

We want to let kids be kids. Many of our clothes are designed in vibrant colours and funky patterns and are made from the best quality fabrics so they are ideal to pass on to several new owners.

We make clothes only for children, they are not mini versions of adult clothes. Our clothes are designed with play in mind, indoors and outdoors, this means hard wearing fabrics that stand up to wear and tear and can be washed again and again without losing colour and shape.

All the clothes can be machine washed making it easy for busy parents. Using dye lock technology to keep the colours bright and our famous stripes stay stripy

It's all in the details...

Flat seams: Our babywear & nightwear have flat seams sewn on the outside which means a comfortable nights sleep for everybody.

Clothes that grow: Many of our styles are designed to grow with your little one. Roll down cuffs, adjustable waists & extendable bodysuits.

Our outerwear is tough enough to withstand play in every possible weather! From welded seams for downpours to breathable mesh linings for active days to abrasion-proof trousers for scrambles & scrapes.

Clever Clothes

We know that children love the freedom to play in clothes they can forget they’re wearing!

So we make trousers that are always comfortable – in the park or at the party. Clothes that keep children warm, dry or cool, that aren’t tight or restrictive, and fit really well.

Simply put, we try to make the best and most comfortable clothes with functional fabrics and the clever solutions to make things just a little bit easier!

Our core values

  • Let kids be kids
  • Quality clothing made to last
  • Sustainably sourced & produced
  • We are childrenswear experts with big hearts!



Sustainable clothing for all children that's fun to wear, comfy & stands up to all kinds of play...


Since 1976

PO.P began with the aim to bring working families quality clothes that are easy to care for...


Outerwear experts

For over 40 years we have tested our outerwear to ensure it stands up to play & adventure...



One of our main goals is to help protect the environment and be a leader in sustainability...