Choosing clothing materials that are kinder to our planet

We know that the environment is affected by all types of cotton cultivation. Therefore, our ambition is to always produce our clothes in the most sustainable way possible, but which still meets our high quality standards.

In this article, we discuss the environmental benefits of choosing organic cotton for your childrens’ clothes and what we’re doing to prioritise sustainability in our collections.

Why is non-organic cotton bad?

Cotton is by far the most common material to make clothes in. Here at Polarn O. Pyret, 66% of our garments are made of cotton. It is a natural material with many fantastic properties; for example, it makes soft and comfortable garments that can withstand play and many washes.

But, non-organic cotton has a serious downside. Cotton cultivation is generally very water-demanding and in conventional cultivation large quantities of chemicals are used for pesticides. This means that conventional cotton cultivation has a great negative impact, both on the environment and the farmers who work with the cotton too.

To reduce our impact on the environment and people, we have therefore worked hard to increase the proportion of organic cotton clothing in our range. As of Spring 2020, 100% of the cotton in our range is organic.

The benefits of organic cotton clothing for your child (and the planet)

Better cultivation process

For cotton to be organic, it has to be grown without using synthetic pesticides or fertilizers. This improved cultivation process is much less damaging to the environment, as synthetic fertilizers can easily leach pollutants into groundwater, disrupting aquatic ecosystems and leaving long-term damage to the natural makeup of soil.


Organic cotton clothing harnesses all the comfort and softness benefits associated with cotton, without the environmental cost. In fact, organic cotton products are often even softer than non-organic, because organic cotton typically has longer and stronger fibres - thanks to it being handpicked.


The reason we choose organic cotton for such a high proportion of our children’s clothing is that there is no other more durable material that meets our quality requirements, for example in terms of wear resistance. We always prioritize garments that can last a long time, longevity is key. Our goal is to have each garment handed down through 3 children at least. Research studies show that if you increase the practical life of a garment by factor 3, the climate impact is reduced by 65% ​​and the use of fresh water by 66%.

What it means to be GOTS Certified

Half of our organic cotton is GOTS certified, which is the highest organic certification on the market. This shows that our product is sustainable throughout the production process - from growing raw materials to finished garments. In fact, for our smallest products (our 0 - 1 year collection), 100% of the cotton in our babywear is GOTS certified. But we are not content, we are working towards increasing our proportion of GOTS cotton with each collection.

Shop Organic Cotton Kids Clothing

We have beautiful clothes for children from newborn to 12 years that celebrate the benefits of organic cotton. Browse our best-selling products and collections below.


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