Let kids be kids, children love the freedom to play in clothes they can forget they're wearing.
Made to last, our clothes are designed to be handed down from sister to brother or friend to friend.
We're childrenswear experts, PO.P came into existence in 1976 in Sweden.
Sustainable fashion, over 85% of our clothes are made from organic cotton or recycled materials.
Our outerwear is tough enough to withstand play in every possible weather!
WELCOME TO OUR SPECIAL BRAND OF CHILDRENSWEAR
For over 45 years we have specialised in making the best possible clothing for children. Look out for clever clothes that grows with your little one, distinctive Scandi prints, organic cotton clothes, outstanding outerwear and design features that make life easer for busy parents!
LET KIDS BE KIDS
With love and dedication, we design the best childrenswear, made to handle the rough and tumble of an active childhood
Our kids waterproofs are lightweight, flexible and extra durable in all of the right places - because bad weather shouldn't stop the fun for your little ones
MADE TO LAST AT LEAST 3 CHILDREN
Our clothes are designed to last at least three children, made to be handed down from brother to sister, friend to friend or even generation to generation. That is true sustainability.
We're childrenswear experts with big hearts. Our clothes are designed with play in mind, this means hard wearing fabrics that stand up to wear and tear and can be washed again and again without losing colour and shape
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