We strive to make the very best children´s clothes in the world. At Polarn O. Pyret you will find clothes that offer kids freedom to play and parents value for money with quality, versatility and longevity.

Scandi baby clothes

Stripy Baby Clothes

Outdoor fun in any weather
Experts for over 40 years

Functional Fashion
Looks great. Feels great!

Design that lasts!
From Sweden with love since 1976

Clothes that are good for the planet
Good for the planet
ECO collection & quality that lasts



I love the quality of the clothes - my daughter looks amazing! We also love the fact that the clothes we get for her fit for a long time. She is quite tall and with many clothes for her age group from other brand I experienced issues with fit.. Designs are quirky and fun.

Jolana, 26th July2017



Always loved Polarn o. Pyret clothes. Worn them myself as a child and now my kids wear them. They are excellent quality and can be passed down from sibling to sibling.

Maja, 26th July2017



I love PO.P clothes!  Their clothes are hard wearing, wash really well, and keep their colours...so they can be handed down and used again and again, and will still look good! My boys love the jackets and fleeces, and my youngest has never noticed that his jackets and fleeces are hand-me-downs as they still look like new! ...and if you get a tough stain on the clothes, most of the range can be washed at 60 degrees (always check the label) so just treat the stain, then wash at 60 with a bio powder, and ta da, the stain is gone! 
I would highly recommend buying children's clothes from Polan O. Pyret, whether for your own children, or as a gift. They are truly lovely children's clothes!

Christina, 26th July2017



Great quality, practical and beautiful clothes.

Anabel, 25th July2017



Clever and durable clothes that can be used for a long time. Bought shoes, outdoor wear and clothes, love all of it!

Sara, 25th July2017



I've had the kids fleece jacket when my boy was 3. He wore it for two years and it washing so brilliantly and looks like new. He never really wore a full coat. This kept him warm and dry. He loved the thumb holes too. Truly quality clothing that last brilliantly. Recommend the waterproof trousers too.

Hannah, 25th July2017


Clothes are simple, bright and beautiful. Also customer service is very helpful. Very nice company!

Triinu, 25th July2017